Responsibilities

·     Perform research on current benchmark trends and audience preferences

·     Design and implement social media strategy to align with business goals

·     Set specific objectives and report on ROI

·     Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

·     Monitor SEO and web traffic metrics

·     Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

·     Communicate with followers, respond to queries in a timely manner and monitor customer reviews

·     Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

·     Suggest and implement new features to develop brand awareness, like promotions and competitions

·         Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements

·         Proven work experience as a Social media manager

·         Hands on experience in content management

·         Excellent copywriting skills

·         Ability to deliver creative content (text, image and video)

·         Solid knowledge of SEO, keyword research and Google Analytics

·         Knowledge of online marketing channels

·         Familiarity with web design

·         Excellent communication skills

·         Analytical and multitasking skills

·         BSc degree in Marketing or relevant field